Marketing analytics on a tablet
Marketing

Email marketing that people actually open

Good email marketing starts with permission, reaches the inbox and gives readers a reason to open. Here is how to get each piece right.

Consultants meeting with a client
Marketing

Reputation management: responding to online reviews the right way

Every review, good or bad, is a chance to show future customers how you treat people. Here is how to respond professionally and consistently.

Mobile apps on a smartphone
Marketing

Text message marketing: consent rules every business should follow

Texting customers works, but only when you follow the consent, registration and opt-out rules. Here is a practical guide for small businesses.

Marketing analytics on a tablet
Marketing

Getting found on Google: local SEO basics

Local SEO helps nearby customers find you when they search. Here are the basics: your Google Business Profile, consistent listings, reviews and your website.

Mobile apps on a smartphone
Marketing

Social media for small businesses: consistency beats volume

You do not need to post every hour. A steady, realistic schedule on the right platforms does more for a small business than bursts of activity.

Marketing analytics on a tablet
Marketing

Landing pages vs. home pages: where should your ads send people?

Sending ad clicks to your home page can waste budget. Learn when a focused landing page works better and what a good one includes.